Lambos for Condos

Tough times call for tough measures, innovative strategy, and sometimes a chic luxury sports car or two. This must have been the thought that prompted former Midtown Miami developer Michael Samuel to offer a complimentary Lamborghini convertible to new condo buyers at South of Fifth in Miami, FL. The $260,000 Gallardo Spyder is a stunning incentive, yet considering the 6 million dollar price tag on the condo, a likely fit. Aimed to retain listed price on units while making sales, this move maintains value to current owners while motivating new buyers as well. When asked what he thought of the idea, Sidly Cervera, director of sales for South of Fifth, commented "we have a similar clientele, a similar audience," therefore "we thought it was a good marriage that way."