By Virginia Mendez
Wednesday October 28th, 1:08 PM
Miami, FL. (October 28, 2009) - Condo.com, the world’s largest condo marketplace, proudly announces the hiring of Jason Mizrachi as Vice President of Business Development. Mr. Mizrachi will direct the company’s internet lead generation business with leads being generated for real estate and several related verticals.
Condo.com currently operates an affiliate program with partners in over 25 countries. The company is able to leverage the power of its strong domain to affiliates as both an advertiser and a publisher. New business development in the form of lead generation will focus on Condo.com’s initiatives as a publisher. Mr. Mizrachi states: “With Condo.com’s position in the real estate vertical, my plan is to aggressively expand to related sub-categories including mortgage, moving, insurance and home services and to seek partners that want the highest quality and significant amounts of leads. With our growing traffic and lead generation platform, we will ensure a strong, consistent position in the space.”
Online lead generation is considered one of the fastest growing segments of online advertising with an estimated $1.6 billion ad spend last year according to eMarketer.com’s November 2008 report. Condo.com’s strategy is proving to be consistent with such trends in marketing spend. Mr. Mizrachi’s hiring is one step toward their lead generation strategy as he will lead Condo.com’s efforts as a publisher in the Real Estate category along with the other sub-categories. Under his leadership, the company will focus on creating relationships with affiliate networks, agencies, and directly with advertiser clients that are dominant in the space.
Jason Mizrachi brings 12-years of extensive internet and lead generation experience to Condo.com, as well as 15 years in the sales arena. Prior to joining Condo.com, Jason was the Director of Sales for Internet Advertising Group, Inc. where he oversaw several million dollar sales divisions. He has also held management positions at AT&T Advertising, JCDecaux North America, and Citysearch.com where he led successful marketing and sales initiatives. Mr. Mizrachi obtained a BSC in Communications from the University of Miami.
About Condo.com
Condo.com (http://www.condo.com) is the world's largest condominium marketplace with over 800,000 listings valued in excess of $200 billion. The site receives over 1 million visitors monthly and is dedicated to the evolution and prosperity of the condominium real estate market. Condo.com improves and simplifies the way people buy, rent, sell, manage, market and enjoy the condo lifestyle. Condo.com lists condominiums for sale and for rent in the United States and 70+ countries around the world. The Company cost-effectively delivers exposure and qualified leads to developers, brokers and owners through the seamless distribution of its listings to a global network of real estate websites visited by over 15 million viewers per month. Condo.com is privately held and headquartered in Miami, Florida. For more information visit http://www.condo.com.
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