May 13, 2015 – MIAMI — With an increasing demand for high-quality content and the Company’s growing role as a national online publisher in the condo real estate vertical, Condo.com is proud to announce the addition of Matt Collins as Associate Publisher and Director of Digital Content to their team.
“It’s an honor—and definitely a challenge,” Collins explained, “as a the category-defining portal for condos, our online content is the most important tool we have for building brand, increasing visitor traffic, and establishing Condo.com as an objective authority in the space. So with the tremendous opportunity comes immense responsibility.”
Collins brings a uniquely diverse collection of experiences and ideas to the table. Having spent the last decade working as a business analyst and career copywriter in the Consumer Finance and Healthcare industries, he has ghostwritten major financial textbooks and created newsletters that have closed over $1 million in sales.
Collins’ goals with Condo.com are crystal clear. In his first 60-days in the new position, he implemented solutions to unify the Company’s voice and writing style; leading to more consistent communication across the Company’s blog, social media and guest posts. Second, he’s begun to work with the Company’s property curation team to create more user-centric and informative content – creating better user engagement and return traffic. Finally, he’s working with large third-party media companies that are interested in publishing Condo.com’s closed sales data and related content on their sites and print media channels.
“It’s all about communication,” Collins continued, “by paying more attention to our real estate agent partners — and working to deliver the content needs of the everyday condo buyer—we’re able to connect with people more effectively, resulting in more leads and closed sales.
“In order to become a leading publisher in the space, we knew we had to amplify and enhance our internal content creation and our ability to better interface with third-party media sources. This is a key hire for us and one that supports our external goals of better user experience for site visitors and our on-going search engine optimization”, stated Lisa Pena, SVP Digital Marketing. “We are excited about Matthew’s new role and his ability to further establish us as the leading condo site in the world”, she added.
Collins expects 2015 to be an important year for Condo.com and the other eRealEstate Holdings portals – Houses.com and Property.com. “We’re a household name waiting to happen”, concluded Colins when asked about the opportunity to make an impact.
Condo.com is a global real estate marketplace for listing, searching, buying, selling and renting condominiums. Located at the “category-defining” address for condos, the site has the largest inventory of condos available for sale or rent, comprehensive market data and reviews on thousands of condo buildings.
Condo.com is part of the portfolio of digital real estate properties owned by eRealEstate Holdings, which includes Houses.com and Property.com. These portals are considered some of the world’s largest online marketplaces for real estate, with more than five million active properties for sale and rent in the U.S. and more than 70 countries worldwide. The sites collectively receive more than 20 million unique visitors per year and deliver highly qualified buyers and renters to a global network of brokers and agents. The privately owned company has headquarters in Miami. Visit: www.condo.com